Abstract: Major sports events are increasingly a sophisticated multi-million dollar bsuienss which is evolving year by year. Andy Stevens, author of the SportBusiness Report Stadia and Arenas: Maximising Value from Venues, examines developments in key areas.
Matchday revenues represent a declining share of revenue for many professional sports teams revenues, mostly due to the evolving media rights and sponsorship markets. For example, the Italian Serie A football club Juventus generates just 10% of its €229.4m income from matchday activities. Nevertheless, income generated on event day continues to be one of the key revenue streams and, as was seen during the recent Germany 2006 FIFA World Cup, ticketing continues to be an emotive issue that affects spectators, event organisers, the media and sponsors.
Reference: Stevens, Andy (2006) Just the ticket - an electronic revolution. Sport Business International. July/August. Issue 115. pp44-45.
