Thursday 1 July 2010

Flexibility = Success

Andy Stevens on the latest thinking and developments in four areas which play a vital role in ensuring the flexibility of sports venues: roofing, turf systems, seating and lighting.

The business model which drives many contemporary sports stadia and arenas demands the flexibility to stage a diverse calendar of sporting and non-sporting events – from football and ice hockey to concerts and family shows – and often all in the same week.

Stevens, Andy (2010) Flexibility = Success. Sport Business International. Issue 158, July, pp36-42.