The perception that sports stadia and arenas are still only utilised on match days is becoming outdated as an increasing number of venue owners and operator develop new facilities and offer additional services. Nevertheless, there is still scope to extract more value from these assets by generating incremental revenue and by improving cost efficiency. Maximising the value of venues was extensively debated at the recent SportBusiness Campus, with discussions centring on topics such as how value can be created by adopting best practice in venue design and customer experience management.
Reference: Stevens, Andy (2006) Making the most of your home. Sport Business International. May. Issue 113. pp48-49.
