It seems obvious; invest in a venue capable of hosting multiple sports events, concerts and shows and gain a welcome boost tooperating profits. But, did you know that for many venues margins on non-core activities are paper thin and, unless executed well, a multi-purpose strategy can end up costing not making money? The reasons and the solutions are presented in this new report from SportBusiness. Stadia and Arenas II: Advanced Commercial Strategies is your guide to making your venue investment pay off. The past few years have seen unprecedented sums going into new or upgraded stadia and arenas and sports clubs and teams have grown more adept at maximising ticket and other matchday revenues.
There are more opportunities open to sports organisations to secure sponsors and boost hospitality sales through new venue developments. This can fund building projects and go a long way to offsetting the shorter operating life that modern sports facilities suffer.
Reference: Stevens, Andy (2009) Stadia and Arenas: Advanced Commercial Strategies. London: SportBusiness Group.
There are more opportunities open to sports organisations to secure sponsors and boost hospitality sales through new venue developments. This can fund building projects and go a long way to offsetting the shorter operating life that modern sports facilities suffer.
