Sport Business In Numbers

SportBusiness in Numbers contains over 100 tables allowing you to digest information at a glance. It analyses the key numbers behind the sports industry and is an essential ready reckoner for serious players in the business of sport.

This new business tool draws on the research data from leading providers BMRB/TGI, Comperio Research, Forbes Magazine, Initiative Sports Futures, Redmandarin, S-Comm Australia, Sport + Markt, Sports Marketing Surveys, Team Marketing and TV Sports Markets.

Regular SportBusiness contributors and report authors, Andy Fry and Andy Stevens, and international TV rights expert, James Pickles, Editor of TV Sports Markets, provide both data and insight on the main business areas of sport – Sponsorship/Sports marketing, broadcast/TV rights and events/leagues

Reference: SportBusiness Group (2007) SportBusiness in Numbers. May. London: SportBusiness Group.